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Making your Web
Site Effective:
These are important
area's and these concepts should be present in your
web site design.
They should be considered and done when your site is
designed and in most cases can
easily be added to site if they were not. If they are
not present you could be losing serious
exposure and retention of your visitor.
Metatags
Page Content
Contact
information Menu
Conclusion
Metatags:
These are the hidden title, description and
keywords.
Most search engines use these to position you.
Every page on your web site should have different
tags or the search engines may penalize you.
We will use the example of a company called John Doe
who is a Club Car Dealer in Ohio.
This is a simple example for concept. Proper metags
takes time to evaluate the competition, the target
market, region and many other factors.
Title Tag:
Short and concise - 6-10 words.
Example: John Doe - Ohio Club Car Dealer
Description:
Describe your services - 10-20 words.
Example: Providing new and used Club Car golf cars,
service, parts and accessories located in Ohio.
Keywords:
keep them simple and few. The more you have, the
less value there is.
Example: trying to get listed under the keyword of
golf cars is near impossible as you are competing
against over 1,300,000 other sites that do golf cars.
Get specific. Use phrase's like "golf cars in ohio"
If you are a specific dealer for a manufacturer like
Club Car use: "ohio club car dealer, club cars in
ohio, etc. Do not use words that are not related to
your site. Example: using the keyword horses has not
relevancy to golf car site, you can get negative
brownie points for that.
Completed Metatag
Example:
<TITLE>Providing new and used Club Car golf cars,
service, parts and accessories. We are located in
Ohio</TITLE>
<META NAME="title" CONTENT="Providing new and used
Club Car golf cars, service, parts and accessories.
We are located in Ohio">
<META NAME="description" CONTENT="Providing new and
used Club Car golf cars, service, parts and
accessories. We are located in Ohio">
<META NAME="keywords" http-equiv="keywords" CONTENT="ohio,
clubcar, club car, golf cars, service, parts,
accessories">
Metatags
Page Content
Contact
information Menu
Conclusion
Page Content:
One of the biggest problems are sites that look
great but have no real content.
Sites done completely in Flash or images are not
effective on the search engines but a little flash
can add a nice accent.
Flash:
Use of flash should always have a static link to
go to the next page. If not then the search engines
cannot continue to list all of your pages.
Page Text:
Search engines look for text on the page. This is
text that is readable by the visitor.
An image that has text in it, is an image, not text.
The text on the web page must be relative in content
to what the metatags states.
The text should contain most of the same
words/phrases that are in your metatags.
More text, better listings.
Metatags
Page Content
Contact
information Menu
Conclusion
Contact Information:
One of the hardest things for a visitor seems to be
how to contact you.
Put this on the bottom of every web site page or have
a link to a contact page that is easy to find.
Company name
Address
City, State, Zip
Phone Number
Fax Number
Email Address
Metatags
Page Content
Contact
information Menu
Conclusion
Menu:
This is how visitors navigate thru your web site.
One of the common mistakes is having a link to a page
that is only found by going thru another page.
This makes it difficult for visitors to find what you
have available.
A menu with links to each of your pages should be
present in the same place on each page.
This makes it easy for your visitor to move around
and makes it easier for you to make changes on your
site.
If the menu is an image map some search engines may
not see the links, thus place static text links at
the bottom of each page just above the contact
information. This will help the search engines see
your other pages, provide another means for the
visitor to navigate and allow you to use fancy image
type menus without the chance of losing search engine
exposure.
Metatags
Page Content
Contact
information Menu
Conclusion
Conclusion:
1. Insure that your web site is properly designed for
your visitor.
Metatags
Easy to navigate
Informative Content
Complete Contact information
2. Define your
target Market.
What is your product?
What clientele do you want to market: age,
income, locality?
Which search engines market more to that
clientele?
This is a lot of
information. Everything listed here with the
exception of the search engine submittals should have
been taken into consideration when your site was
designed. Those are normal parts of web site design
and development. If you paid a low cost for your site
then they probably were not done and should be
reviewed.
We will do a free no
cost analysis of your web site and make
recommendations as to what can be done. We will also
provide a reasonable quote for doing it right.
Call Us to
discuss your needs at:
800-860-0044
or fill out this quick form
and we will contact you shortly.
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